2023, Here We Come!
2023 is here! With any new year, it comes with reflection and goal setting. What have you been working on in 2022 that you want to carry into 2023? What do you want to accomplish in your personal life and professional life? Who do you want to impact? It can be overwhelming to categorize ideas that you feel you have to complete. That is the best part about goals; of course, you want to finish what you set out to do but the outcome shouldn’t be the success. As cheesy as it sounds, it should be the journey. For example if your goal is to consistently workout, select classes and exercises that make you feel happy. By having the right mindset, you will be able to accomplish much more!
It would be wrong if Stay Wildflower didn’t practice what we preached when it comes to setting resolutions. 2022 was a big year for us in philanthropy, a sector that was often overlooked. With the ongoing refugee crisis, our team felt called to help. We hosted several Ukrainian refugees and found ways to provide for their basic necessites; our team shortly realized that this was a larger issue than we imagined. With all of our resources, we knew we could do more. Fast forward to December when Help Us Get Settled (HUGS) became an official 501c3. It was the perfect end to the year and a refreshing start to the new year. Our goal moving forward is to create the foundational work for HUGS; from creating a user friendly website to connecting to local charities. We believe that there is opportunity to assist especially in temporary housing. Another large task is growing our property management company in Southern California. Currently we are only managing our own properties but our hope is to include other properties to our portfolio. We have all the necessary systems and resources to be a well-oiled machine. This work was started in December 2022 but now we are going full steam ahead. Lastly is expanding our digital marketing space. In the last year, our team focused on creating branded content; new lifestyle pictures that encapsulate living in a Stay Wildflower apartment. As much as those pictures are wonderful and perfect for what we are wanting to accomplish, it is time to boost it on social media, website, and Google/SEO marketing. A large amount of our budget will be allocated to these initiatives in order to grow our exposure and ultimately increase direct bookings.
These are just a couple examples of Stay Wildflower’s resolutions for 2023. There is a lot of work to be done but like we said, you have to enjoy journey to meet those goals and that is exactly what we plan to do!
